Yokogawa Establishes Corporate Brand Slogan to Encourage Creation of Value and Pursuit of Growth with Customers

Yokogawa Electric Corporation (the Netherlands) announces it has created a corporate brand slogan to encourage the joint pursuit of activities with its customers that will create value and foster growth. The global launch of this new slogan, Co-innovating tomorrow, was September 1st, the 100th anniversary of Yokogawa’s founding.

The decision to create this new slogan has its origins in dramatic shifts in the company’s business environment that are the result of globalisation, the transition to a multipolar world order, and the industry changes that are accompanying the increasing integration of things and information. In response, Yokogawa has drawn up a long-term business framework and formulated a vision statement that reads, Through “Process co-innovation”, Yokogawa creates new value with its clients for a brighter future. Yokogawa is now accelerating its efforts to bring about a transformation that will allow the company to sustain growth for another 100 years. To share the essence of this vision statement with stakeholders and encourage all employees to join forces in the pursuit of this initiative, Yokogawa has established the corporate brand slogan of Co-innovating tomorrow.

The term Co-innovating conveys Yokogawa’s determination to engage in the co-creation of value through the development of solutions in long-term partnerships with clients. tomorrow expresses the company’s resolve to move steadily into the future one step at a time.

Under this new slogan, Yokogawa will seek to establish even stronger bonds of trust with its customers by working with them to create value and stimulate growth.

Process Co-Innovation is a concept for an automation business that will utilise all of Yokogawa’s measurement, control, and information technologies. According to this concept, Yokogawa will seek not only to optimise production processes but also the flow of material and information within and between companies, including their value and supply chains. This concept will encompass the entire range of Yokogawa solutions and will entail a commitment to working with clients to create new value on their behalf.