Expanding regional access to advanced measurement solutions

Anton Paar is expanding regional access to advanced measurement solutions with its APAC Technical Center in Malaysia. The Center highlights Anton Paar’s dedication to advancing scientific and industrial innovation, as well as investment in R&D, in the Asia-Pacific region, through direct access to state-of-the-art measurement instruments and expert application support.

The APAC Technical Center is designed as an interactive platform where industry professionals and researchers can experience Anton Paar’s instruments in a 370m² showroom. The Center offers lab space, two extrusion labs, an XRD lab, and a main lab dedicated to method development and proof of concept. Visitors can send in their own samples in advance, together with the relevant datasheets, and then observe the instruments as they measure them, gaining firsthand insights into measurement precision and novel techniques across a range of analytical needs. Anton Paar's application specialists are available at the center to provide expert guidance and assist visitors in exploring tailored measurement solutions.

“With the investment in the new APAC Technical Center, we have reached the next milestone for future growth and technical expertise in the APAC region. We now have a central location where we can work efficiently with our sales subsidiaries to address our customers’ challenges, showcase the entire Anton Paar solutions portfolio, and train our sales and service colleagues across the region. This investment is therefore an important step toward meeting the demands of the fast-paced APAC region by providing high-quality and rapid support to our customers,” said Astrid Greiner, Executive Director Region APAC at Anton Paar. In addition to showcasing individual instruments, the Center offers complete measurement systems and provides a venue for hands-on workshops, webinars, seminars, personalised training sessions, and practical learning experiences. These resources are intended to empower industry and academic partners in Malaysia and the broader Asia-Pacific region, facilitating knowledge exchange and contributing to regional progress in measurement technology.

The Center brings major value to scientists, labs, academics, and industry specialists in the Asia-Pacific region. Sales and service colleagues, in addition to valued customers, are also welcome to take up the numerous opportunities for world-class trainings, deep-diving into the intricacies of the instruments, and thereby optimising labs around the region with the latest technology.